Marketing Glossary

Digital Marketing Glossary

Learn the essential terms we use to grow your business.

CPC (Cost Per Click)

The amount you pay each time someone clicks your ad. (Ek click ka kitna paisa lagta hai).

ROAS (Return on Ad Spend)

Revenue generated for every rupee spent on ads. (Ads pe lagaye hue paise ka kitna return mila).

CTR (Click-Through Rate)

The percentage of people who clicked your ad after seeing it. (Kitne logon ne ad dekh ke click kiya).

SEO (Search Engine Optimization)

Strategies to rank your website higher on Google organically. (Bina ads ke Google pe upar aana).

Meta Ads

Advertising on Facebook and Instagram using Meta's platform.